We develop marketplaces
to empower developers
Our most popular marketplace, SugarOutfitters, connected the market-dominating SugarCRM to scores of third-party plugin vendors. It was officially acquired by SugarCRM in December 2021.
Our SuiteCRM Store is a self-serve marketplace that specializes in high-quality add-ons and integrations compatible with the popular, open-source CRM. It provides a streamlined purchasing experience for customers and high-octane marketing tools for developers.
We build software solutions that
simplify your team's workflow
Glances is our patented, no-code integration platform that securely connects all of your business apps and provides a simplified view of the data you need, in real time. Using Glances Actions, you can also complete tasks across various apps without navigating away from your preferred platform. Glances works on any webpage you visit and within any app you use, so you and your team can eliminate roadblocks and streamline workflows.
Save your team countless hours. With SugarChimp, your customer data lives and flows fluidly between Sugar and Mailchimp. Automatic syncing eliminates the error-prone and time-consuming process of manually managing your lists, which can impede your marketing efforts and potential earnings. Data is always fresh and available for reporting, segmenting, personalized messaging, and more. Also compatible with SuiteCRM.
Empower your support and sales teams with clear visibility to the right data, right when they need it. With the Fanatically Zen integration, your teams will be able to stay up-to-date on all relevant records. From seeing SugarCRM information inside Zendesk, to viewing all public and private ticket comments within Sugar, Fanatically Zen provides contextual data views without any extra effort from your employees. Also compatible with SuiteCRM.
We have a history of
delivering amazing products
Look, we get it. It’s great that people can write plugins for your platform. But to keep that software ecosystem alive and vibrant, you need a bazaar, a place buyers and sellers know, a place they can always find what they need. We’ve spent the past five years learning how to build killer marketplaces and plugins. Here's our team and our track record …
Long known as “eggsurplus” in the SugarCRM community, Jason leads the strategic partner and marketing efforts for Fanatical Labs. He also annoyingly calls charges in pickup basketball games.
Chad serves as the CTO of Fanatical Labs. He also serves as co-founder, integration expert, supreme bug-fixer, nasty-shot blocker and chief code monkey. He has only occasionally been accused of taking himself too seriously.
Since joining the team in 2015 as Director of Product, Jon has spent most of his time working with clients and prospects to better understand how we can meet their needs. As a former head basketball coach, Jon would never call charges in a pickup game.
Ft. Worth, TX
Joining the team in 2018, Heidi works as our Director of Customer Success to improve the customer experience and is the go-to for our customers when they need help with our products.
San Diego, CA
With a knack for creative design, big ideas and the small details that make each project shine, Jessica enjoys connecting brands to both businesses and consumers through the art of storytelling.
Jason pitches the idea of SugarOutfitters to Chad at SugarCon. Chad declines.
Jason calls and pitches the idea to Chad again. Chad declines.
Jason pitches the idea to Chad one more time. Chad says fine ...
First lines of code are written for our marketplace platform. Time to get busy working with our developer partners!
To test the waters, SugarOutfitters soft-launches with an initial group of sellers.
SugarOutfitters goes live! By January 2013, the marketplace officially hosts 14 sellers and 25 add-ons.
Thanks to those early developers: Atcore Systems, Ticomix, Eontek, FBSG, Synolia, Grinmark, Blake Robertson, Matthew Poer, Wired Marketing, Source Creativity, Christian Knoll, SalesAgility, Sugar Project, IKO Systems.
We purchase SugarChimp
We acquire SugarChimp in January, completely rewrite the integration, and re-launch it at SugarCon as a second-time sponsor. We unveil SugarChimp — the crowd goes wild.
SugarChimp is growing and paying off. We use SugarChimp as an example for other add-on developers, showing them how to make a living selling add-ons.
We launch SugarChimp Professional with major new features and showcase it at another SugarCon, as a third-time sponsor.
The company is growing and we need help. Jon Sheppard joins our team as Director of Product, puts our products on a growth trend, and never looks back!
The precursor work of what would eventually become Glances begins.
Fanatically Zen launches!
Working closely with Zendesk, we launch the preferred new Sugar and Zendesk integration. We showcase version one along with newly-launched SugarChimp Ultimate at SugarCon, as fourth-time sponsors.
SuiteCRM Store launches!
The SuiteCRM Store is born! SalesAgility and its developer community now have a place to list and purchase add-ons and integrations for SuiteCRM.
Team member #4 joins. Heidi Washington will focus on helping empower customers as our Customer Support Champion.
Team member #5 joins. Jessica Biondo comes on board as our Marketplace Enablement Manager to support our marketplace customers and partners.
Glances officially launches!
Our no-code integration platform has finally arrived. Glances securely connects your business apps and shows your live data in a single view. It's the simplest way to work.
Our popular marketplace, SugarOutfitters, is officially acquired by SugarCRM.
Glances launches Actions
Glances Actions go live, empowering users to perform tasks across apps without navigating away from their work. Genius!
Glances earns U.S. patent
The unique technology behind Glances is awarded a patent by the USPTO. This officially makes the platform a proprietary software invention.
We are recognized as the Outfitters Partner of the Year (Global) by SugarCRM at their sales kickoff, where we highlight Glances along with tried-and-true integrations SugarChimp and Fanatically Zen.